Access to hearing care
We provide access to hearing care and improve the quality of life for millions of people with hearing loss.
Expanding market reach
Innovation is not limited to products – it also drives the way we approach the market, both through our wholesale companies and our retail audiological service network. The industry is seeing a rise in lower-cost retailers, but also an increased emphasis on personalized care from dedicated audiologists. We address both these trends through channel partnership, vertical integration, services that generate increased customer demand, and an expanded presence in underdeveloped growth markets, such as China.
Broad product portfolio
Our declared goal is to offer the most technologically advanced hearing solutions and services available to users worldwide. The comprehensive, interdisciplinary knowledge that we acquire in the process is factored into each of our products. It also enables us to offer a broad bandwidth of service and pricing levels for individual needs and different markets.
Improved infrastructure and new channels
On accessible or established markets, we rely on product cooperation partnerships, which means we are constantly improving our networks and ensuring all-round, comprehensive care with audiological services and treatments. The development of new product and marketing formats, the targeted training of audiologists and in particular close collaboration with state bodies means we are able to reach more and more people, even in parts of the world where care has been in short supply, and contribute to establishing modern audiological healthcare.
Around 1.3 billion people around the world speak a Sinitic language such as Mandarin or Cantonese. These are tonal languages, where the basic frequen- cies communicate the information content of words. To better understand the specific needs of Chinese people with hearing loss, we are working with China’s largest hospital, the Tongren Hospital, in Beijing. The result is a specific prescription formula for the amplification / frequency curve shapes of tonal languages. Or to put it more simply, hearing aids offering significantly better speech clarity for millions of people in Asia.
The Hear the World Foundation
Around 665,000 children with hearing loss are born every year. And 80 percent of them have no access to audiological or medical care. Sometimes their families are unable to afford it, or maybe there are no suitable facilities nearby because they live in crisis-hit parts of the world, or the societies they live in do not educate them about opportunities and consequences. The ramifications for their chances for the future can be devastating, as the development of speech and language is fundamentally dependent on the sense of hearing. Untreated hearing loss also is often associated social isolation, less chance of getting an education, and poor prospects for future employment
Through the Hear the World Foundation founded in 2006, we are working to counteract this and are committed to creating global, equal opportunities and a better standard of living for people with hearing loss, especially children. The key is education and prevention, but more specifically, acute assistance in the form of financial and technological project support on the ground. On many voluntary missions, our engaged employees have already successfully supported eighty projects in around forty countries, helped hundreds of children with advanced hearing solutions and actively contributed to the establishment of local audiological care infrastructures.